STUDIO NADA DEBS COLLABORATES WITH IKEA
IKEA decided to collaborate with Lebanese designer Nada Debs to launch LJUV, a contemporary Middle Eastern collection with vintage geometry patterns for that time of the year when friends and family get together.
LJUV — named after the Swedish word for delightful — where traditional Middle Eastern patterns and symbols meet Scandinavian design.
Those already familiar with Nada’s work know that she likes to mix material and patterns, such as wood and metals, in beautiful ways and works closely with handicraft techniques and treats each object as unique. To reach the many young IKEA customers, the team focuses on making the collection more affordable, light and flat packed. They weave together Nada’s ideas, skills, and techniques with the five dimensions of IKEA Democratic Design: form, function, quality and sustainability at a low price.
The collaboration includes a mix of big and small decorative and functional items such as floor cushions, rugs, trays, ceramics and glassware that make it easy to host many guests.
The LJUV collection will be available in select stores in the Middle East in February 2020.
