Charbel Makhlouf

Charbel studied at Cranfield School of Management in the UK, where he gained a Master’s in Retail Management, specializing in Consumer Psychology and Behavior. He comes from a family business spanning several foodrelated ventures, including a store and butchery. Described in his Myers-Briggs test as “introverted, intuitionistic, a thinker and judgmental person” and by himself as an “idealistic anarchist”, Makhlouf found himself drawn to F&B through a fascination with human nature and extensive travel abroad. Keen to offer something different, he set out to come up with an entirely new concept that was original, experiential and off-the-wall. SteakBarSushi is known for its quirkiness and diversity, in terms of menu offerings and décor, featuring new rules and in some instances none at all, with diners promised an unforgettable experience. Giving diners a memorable experience.