Ets. Antoine Massoud organized an exclusive dinner event at Orenda Restaurant in Mar Mikhayel to launch the Beyond Meat and Nurishh plant-based brands. The evening featured a unique culinary experience with a specially curated menu by Orenda restaurant’s renowned chef. The event aimed to introduce these innovative plant-based alternatives to both vegan enthusiasts and food explorers.

Guests enjoyed an array of mouthwatering and creative vegan dishes, showcasing the versatility and superior taste of Beyond Meat products paired with Nurishh cheese varieties. From sumptuous vegan burgers to hearty plant-based dishes, the culinary team at Orenda exceeded expectations, delivering an unforgettable gastronomic journey.

As a leading importer and distributor of high-quality products, Etablissements Antoine Massoud emphasized the avant-garde and pioneering nature of their vegan and plant-based brands during the exquisite dinner.

Gay Mandour, Business Development Manager at EAM, expressed her enthusiasm for the success of the dinner event. She stated, “We believe that no one should have to compromise on taste, texture, or quality when opting for a plant-based lifestyle. Our partnership with both Beyond Meat and Nurishh cheese allows us to bring revolutionary plant-based alternatives to the market, catering to the needs of the vegan community and beyond. We are proud to pioneer this movement and expand the horizons of plant-based cuisine.”

Highlighting the importance of plant-based choices in today’s world, Mandour noted that plant-based is not a trend but a transformation. With consumers increasingly aware of the impact of their food choices on health, the environment, and global resource challenges, she emphasized the benefits of Beyond Meat burgers, such as using less water, land, and energy, and being free from GMOs.

Etablissements Antoine Massoud’s innovative approach aligns with the rising demand for plant-based products driven by environmental concerns, health consciousness, and a commitment to addressing global resource constraints and improving animal welfare.