JIHANE DAGHER
HOME-BAKER
MAMAN CHOCOLAT
My name is Jihane Dagher and I’m a marketing manager and a home baker in my free time. I discovered my passion for baking in 2010 when I got married. At the time, the kitchen was an unknown territory to me. In no time, I became addicted to cooking and spent hours watching tutorials on YouTube, reading and collecting various recipes. This is how I learned baking, stacking cakes and decorating. It took me countless hours and multiple trials and errors to finalize each recipe. I started Maman Chocolat, three years ago, to share my passion for baking through short cake decoration tutorials and pictures. Soon after, I found myself baking wedding cakes, making many live demos, filming videos for different TV Channels and becoming the ambassador of many brands. I never thought that a simple Instagram page would take me this far. I bake early in the morning before I go to work and late at night when I put my three kids to sleep.
1. What inspired you to turn your passion for baking into “Maman Chocolat,” and how has the journey evolved over the past three years?
The inspiration behind Maman Chocolat was deeply rooted in my love for sharing sweetness, warmth, and positivity. This is especially true as a mother and working mom. What began as a personal Instagram page quickly blossomed into something bigger. This was thanks to the overwhelming love and support I received from my online family.
This beautiful connection motivated me to transform my passion for baking into Maman Chocolat—a space where I could share recipes, sell my creations, and spread joy. Over the past three years, I’ve focused on creating accessible, easy-to-follow recipes. I’ve also used the platform to uplift and spread positivity during tough times. It has been an incredible journey of growth, filled with love and encouragement from my community.
2. Balancing a marketing career, baking, and being a mom of three sounds challenging. How do you manage to juggle it all, and what keeps you motivated?
It can be challenging, but my love for what I do keeps me motivated. Whether it’s sharing recipes, helping others, or spreading positivity, I find joy in it all. My children are my biggest supporters. They love the page and encourage me every step of the way.
I also draw strength from the incredible women in my life—my mom, my sisters, and my aunts. All of them are strong, working mothers I admire and look up to. Their example reminds me that with love, resilience, and dedication, I can balance it all and keep going.
3. Your Instagram page has taken you far, from wedding cakes to live demos and TV appearances. What do you think has been the key to your success on social media?
I believe the key has been hard work, authenticity, and pouring my heart into everything I do. I dedicate time, effort, and love to my content. Whether I’m sharing successes, failures, or lessons learned along the way, I try to remain authentic.
Being real with my audience helps people relate to me. I believe in connecting on a personal level, being transparent about my journey, and supporting others as they follow their own baking dreams.
4. What are the most memorable moments or achievements in your journey as “Maman Chocolat”? Are there any collaborations or projects that stand out?
One of my most cherished projects is Love in the Kitchen, an initiative close to my heart. It involved cooking meals for those in need. Part of it also included the Fill Their Lunchbox initiative, which distributed breakfast to children in need.
For me, giving back to the community is the best way to express the love I’ve received. There’s nothing more fulfilling than sharing warmth and care through a meal or a small gesture that can brighten someone’s day. Initiatives like these remind me why I started Maman Chocolat—to share love, kindness, and positivity.
5. For aspiring home bakers or entrepreneurs who look up to you, what advice would you give them as they embark on their own journey?
My advice is simple: do it with all your heart and don’t be afraid to fail. Failure is part of the journey. Stand up, learn, and try again.
Most importantly, don’t try to imitate others. Stay true to yourself and your vision. Authenticity is what will make you stand out. If you pour love, passion, and dedication into what you do, success will follow.
