The shift of direction is based on the company’s new positioning and future strategic axis, which will significantly contribute to the development and growth of the business. It is also a perfect interpretation of both the brand’s mission and vision. The store’s design is modern and takes in chic, high-end finishes, as well as a progressive merchandising system. The introduction of both a new counter for unwrapped chocolates of up to twenty flavours, macarons and gourmandize mostly chocolate base and seating area is set to enhance the brand experience and evolve Patchi from a chocolate gift destination to a lifestyle brand that will become known as ‘Your finest Chocolate Host!’ To create a unique and memorable experience, the new retail concept features the brand’s core business offerings, namely: a signature decorated and wrapped chocolate counter; the Gourmandines collection, presented in wall units for the gift boxes; chocolate gift arrangements; and a line of bridal and baby collections. The entire setup presents the brand’s new retail model, designed to set the trend in the chocolate industry regionally and globally for the years to come.