Born in 1979, Souchet has transformed from a B2B supplier into a bold and vibrant retail brand, blending artisanal heritage with modern innovation. We explore the new chocolate boutique in the heart of Beirut.

Handcrafted in Lebanon

Proudly Lebanese, Souchet crafts its chocolate from scratch. Every piece is infused with savoir-faire passed down since 1979, using signature recipes and local expertise. From cocoa butter to cocoa mass, Souchet controls every step of the process to ensure authenticity and flavor.

A retail renaissance

Initially catering to businesses, Souchet has now embraced direct-to-consumer retail in Achrafieh.This transformation was more than just opening a store—it was about creating an immersive experience.

More stores are in the pipeline, including new openings in Verdun, a pop-up in the mountains, and a debut at Beirut’s airport with a special Lebanese collection for tourists. International expansion is like to follow once the brand is firmly rooted in its home country.

Signature creations

What makes Souchet stand out in a crowded chocolate market? A deep sense of identity and a collection of standout signature products:

• Croustillons: Nougatine coated in milk or dark chocolate—crunchy, rich, and indulgent.
• Tuiles: Ganache-based delicacies offered in flavors like caramel sésame, raspberry chocolate, and pistachio.
• Pistoles: Praline-filled chocolate rounds in flavors such as blueberry, vanilla, and more.

These confections reflect Souchet’s commitment to both tradition and innovation, catering to a wide range of palates and occasions.

Chocolate for every day and every occasion

Souchet positions itself in the affordable luxury segment, ensuring premium quality without exclusivity. The brand also emphasizes gifting, offering customized baskets and hampers for all events—corporate, personal or seasonal. Their flexibility, customer-first approach and elegant presentation make every gift a thoughtful expression.

And the experience doesn’t stop at boxed chocolates. Souchet’s hot chocolate has become a viral hit, available for sit-down enjoyment or takeaway. As summer approaches, Souchet will introduce refreshing chocolate frappés and other chilled drinks to its menu.

Conscious Indulgence

With increasing awareness around health, Souchet offers a no-added-sugar range sweetened with maltitol, catering to diabetics and those seeking a healthier indulgence. While emphasizing balance and moderation, the brand ensures that even health-conscious customers can savor the magic of chocolate.

A Future as Rich as Its Flavor

From a humble B2B past to a dynamic and flavorful future, Souchet is rewriting Lebanon’s chocolate story—one handcrafted piece at a time. With passion, precision and a distinct identity, this artisan chocolatier is well on its way to becoming a beloved name both locally and beyond.