TV personality and restaurateur Wissam Breidy answers 12 of Taste & Flavors’ most burning questions and cooks a gourmet dish only for T&F
How did you start your career?
I graduated from Lebanese University with a degree in Political Science and Business Management. While still in school, I competed and won the “Studio el Fan” talent show as a presenter. I started in radio and then moved on to TV and eventually media consultancy and training.
If you weren’t a TV host, what would you be?
How did you get into the restaurant business?
We started with another concept called Table 7. After I did the show “Dinner in the Sky” with Chef Maroun Chedid, I decided to have my own restaurant, Kronfol and Chef Maroun is our consultant. It’s pure Lebanese food with a touch of 2016 for the contemporary setting.
What’s your favorite Lebanese food?
Everything – I love homemade food. My favorite is probably mouloukhieh.
I love Italian because it’s also like homemade. Gnocchi is my favorite and anything related to truffles. I enjoy real food – cooked food not just ingredients stacked on top of each other.
The Lebanese cuisine is very healthy, based on organic, in season products.
Do you cook at home?
No. I don’t cook usually, but I enjoy food and I watch other people cook. I do have an amazing palate though. I’m the taster.
I enjoy hunting. Hunting everything…… I’m a tennis player. I enjoy hiking. When I travel, my main attraction is restaurants because food reflects the culture of the country you are in. Food reflects everything.
What’s the secret behind your charming smile?
A smile is the key that unlocks everybody’s heart.
What are your life goals?
1. To have a family.
2. To have Kronfol be a success story around the world.
3. To further my television career.